At Top 100 Women, we’re committed to keeping businesses like yours connected with your community — especially when disruptions and frequent changes make normal communication more difficult.
We know that many businesses are facing unexpected challenges including keeping in touch with customers, so we wanted to share a few things you can do now to get ahead of these challenges and stay connected.
Tips to keep in touch
Share frequent updates
Posting is a great way to keep your customers informed when you’re experiencing changes. Announce your adjusted hours, share measures you’re taking to keep safe or explain the ways customers can still place orders with your business.
Maintain customer relationships
Stay connected to your customers even if you can’t be there in person. Make sure your Inbox is set up so you can answer questions, and save time by setting up automated responses to frequently asked questions such as store closures, business hours and how to place orders.
Four automated responses that you can use:
- Hi! We’re ready to take your order! Call us or message us here.
- Hi, thanks for your message. Our retail shop is closed but we are still taking orders online! Send us a message or visit our website.
- Thank you for your message. We’ve made a move to online appointments while our office is closed. Please email us or leave a message to make a virtual appointment.
- We’re not currently taking new orders, but if you have questions on an existing order feel free to send us a message here.
Take your events online
See which parts of your business you can shift online — especially as people are at home spending more time on their devices. If you have to postpone or cancel an event, try hosting a free live session instead. If your store is closed, you can still showcase your products or service in a live session as well. Think of it as a chance to take your customers behind the scenes.
Five ideas for going live:
- Host a Q&A
- Go live with someone in your audience and interview them
- Showcase and explain your products or services
- Teach your audience how to do something
- Create a live series
Tips for your live:
- Go live with Wi-Fi instead of mobile data for a smoother video.
- For steadier shots, use a tripod or prop your phone up against a wall or a book.
- Interact with your audience and respond to comments during your broadcast.
- To get more viewers, post about your event in advance.
- When your live finishes, you can save or post the video to keep it.
Need more resources?
At Top 100 Women, we want to help as much as possible during this challenging time. Access the Member Hub for online networking tools to help you manage your business through disruptions.